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Go to market with Beth and Brandon
Join us for a bi-weekly go-to-market podcast, where we explore the best ways for businesses and professionals to engage with their audiences.
NEW EPISODES EVERY OTHER WEDNESDAY
Each week we take a look at a different aspect of public relations and offer actionable tips for improving your PR efforts.

5 Tips to Boost Your PR

In our first episode, we discuss the importance of public relations and best practices for owned and earned media. We also provide 5 key considerations that every business and PR professional should take to heart in their PR strategy.
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Working with the Media

In our latest episode, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth look at the importance of building strong, genuine relationships with the media.

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Effective Storytelling in Nonprofit PR


Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges and solutions that are presented with nonprofit PR. Jennifer provides a client's perspective on the importance of strong storytelling when building a brand for a nonprofit organization.

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2019 PR Trends


This week, Beth and Brandon talk with Gini Dietrich of Spin Sucks about the dynamic nature of public relations, the major strides the industry has taken in the last year and where PR is headed in the future. With technology and media evolving every day, PR professionals have to keep their communication strategy top-of-mind to remain relevant and valuable to clients and their audiences.

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Promoting a Brand from the Inside Out

Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally. This week, Beth and Brandon sit down with Fara Foster, Director of Communications & Community Engagement at Lehman-Roberts Co. and Memphis Stone & Gravel Co. Fara offers insight into a company's journey and the importance of developing a brand from the inside out.

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