Gini Dietrich-The Boilerplate

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media.

This week, Beth and Brandon talk with Gini about the dynamic nature of public relations, the major strides the industry has taken in the last year and where PR is headed in the future. With technology and media evolving every day, PR professionals have to keep their communication strategy top-of-mind to remain relevant and valuable to clients and their audiences. 

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