PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally.

This week, Beth and Brandon sit down with Fara Foster, Director of Communications & Community Engagement at Lehman-Roberts Co. and Memphis Stone & Gravel Co. Fara offers insight into a company's journey and the importance of developing a brand from the inside out. 

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