First, it was photos, and now, it's video. Social media and online search platforms look for specific elements on a company's website and social channels that are deemed "worthy content" to show their users. Today, if your brand isn't marketed through video content, it may be missing out on substantial online business. Staying up-to-date on the current trends for communicating with your audience is crucial to keep your business on the digital map.

inferno PR account executives, Caitlin Berry and Naø Lewandowski join us this week to walk through the growing importance of incorporating video into your PR strategy, and how to produce a high-quality video within your budget.

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