Small businesses face a number of challenges and opportunities that promote growth and innovation. Often, small business owners are able to cultivate personal relationships with their audience and devote more effort into the company's unique personality. They also have to compete with larger companies, and must find creative ways to stand out from the crowd.
In this episode, Beth and Brandon talk with Robbie Johnson Weinberg, owner and founder of Eclectic Eye. As a small business owner, Robbie offers insight into the role that branding and public relations play in building the independent eyewear boutique that she and her husband started more than 17 years ago. Since then, Eclectic Eye has become more than a eyeglass store; it has grown into a creative hub, a landmark in Midtown Memphis and an active part of the local community.
Interested in learning how branding and PR can help boost your business? Let's talk.