Every organization has a story to tell. Whether it is a nonprofit, a retail store, a service provider or something else, your story determines who your audience is and impacts how your business will grow.

This week, Anasa Troutman, executive director at Historic Clayborn Temple, joins us to discuss the "why" behind this powerful organization. She talks through Clayborn's story of community engagement and positive social change, describes the unique nature of cause marketing, and even offers a few tips on how to get involved with a cause outside of your business.

Interested in learning how marketing and PR can help boost your business? Let's talk.

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