NEW EPISODES EVERY OTHER WEDNESDAY

In our first episode, we discuss the importance of public relations and best practices for owned and earned media. We also provide 5 key considerations that every business and PR professional should take to heart in their PR strategy.

In our latest episode, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth look at the importance of building strong, genuine relationships with the media.

Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges and solutions that are presented with nonprofit PR. Jennifer provides a client's perspective on the importance of strong storytelling when building a brand for a nonprofit organization.

Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally. This week, Beth and Brandon sit down with Fara Foster, Director of Communications & Community Engagement at Lehman-Roberts Co. and Memphis Stone & Gravel Co. Fara offers insight into a company's journey and the importance of developing a brand from the inside out.

In a digitally powered business world, companies must have an online presence to reach their audience. In this episode, our hosts are joined by inferno PR account coordinators, Garner Keppen and Lauren Berry. They discuss different social media tools and tactics that can be leveraged for direct results.

©2019 inferno, llc. All rights reserved.