PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally.

This week, Beth and Brandon sit down with Fara Foster, Director of Communications & Community Engagement at Lehman-Roberts Co. and Memphis Stone & Gravel Co. Fara offers insight into a company's journey and the importance of developing a brand from the inside out. 

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Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media.

This week, Beth and Brandon talk with Gini about the dynamic nature of public relations, the major strides the industry has taken in the last year and where PR is headed in the future. With technology and media evolving every day, PR professionals have to keep their communication strategy top-of-mind to remain relevant and valuable to clients and their audiences. 

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Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges and solutions that are presented with nonprofit PR. Jennifer provides a client's perspective on the importance of strong storytelling when building a brand for a nonprofit organization.

Kindred Place, formerly the Exchange Club Family Center, is dedicated to ending family violence in the Greater Memphis Area. To learn more, follow the organization on Facebook, Twitter, Instagram and LinkedIn.

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